MicroStrategy<\/a>, led by CEO Michael Saylor, announced it will raise $500 million<\/a> through a private offering of convertible senior notes. The proceeds will fund additional purchases, furthering its corporate Bitcoin accumulation strategy.<\/p>\n BREAKING: \ud83c\uddfa\ud83c\uddf8 MICROSTRATEGY TO RAISE $500 MILLION IN STOCK SALE TO BUY MORE #BITCOIN<\/a> pic.twitter.com\/ALsb7znGEZ<\/a><\/p>\n \u2014 Bitcoin Magazine (@BitcoinMagazine) June 13, 2024<\/a><\/p>\n MicroStrategy is already the largest public company holder of Bitcoin, with over 214,400 BTC worth $15 billion<\/a> on its balance sheet. Starting in 2020, under Saylor’s direction, it adopted Bitcoin as its primary reserve asset.<\/p>\n It’s average purchase price per Bitcoin remains around $35,000. With Bitcoin trading near $68,000, the firm is still significantly in the green on its holdings.<\/p>\n The latest $500 million capital raise comes via selling convertible senior notes to qualified institutional buyers. The notes will pay interest semiannually and mature in 2032 unless converted or redeemed earlier.<\/p>\n