Gen-Z is, without a doubt, the most tech-savvy generation. Growing up with technology from day one, they possess an innate understanding of digital platforms and navigate the online world with ease. This generation’s familiarity with technology makes them naturally inclined towards innovations like Bitcoin, often dubbed the “Internet of money<\/a>“. However, traditional marketing strategies such as print ads, billboards, and TV commercials will fall flat with this audience, so how do you reach them?<\/p>\n Before diving into effective marketing strategies for Gen-Z, let\u2019s compare them with previous generations.<\/p>\n Gen-Z:<\/p>\n Born with a smartphone in their hands (almost, but you get it)Strong affinity for technology, they never lived in a World without the internetRely heavily on social media apps like Tik-Tok for news and entertainmentValue personal connections and authenticity<\/p>\n Gen-Y (Millennials like myself):<\/p>\n The original digital natives (although a tad bit slower on the tech uptake)Embrace technology as an essential part of daily lifeAdept at using social media but not as reliant on it as Gen-ZAll about finding work-life balance and prioritizing experiences<\/p>\n Gen-X:<\/p>\n Bridge generation between Baby Boomers and MillennialsExperienced the transition from analogue to digital technologyRely on traditional media for news and entertainmentPrioritize stability and security<\/p>\n Now that\u2019s out of the way and you understand who Gen-Z are and established the differences between the generations let’s move on to the marketing bit.<\/p>\n Authenticity is Key: Gen-Z can detect BS and inauthenticity from a mile away. Your marketing must be genuine, transparent, and relatable. Avoid fluff and empty promises; deliver the real deal.<\/p>\n Personalization and Engagement: they crave personalization and tailored experiences. Gen-Z want to be seen and heard, so make sure you take the time to understand them (at Relai, we survey our users a couple of times per year). In your marketing, help them identify the problem (by educating them), then put your service or product front & center as the solution.<\/p>\n Educational Content: Gen-Z is keen on self-improvement and learning. Your marketing should offer value by educating or entertaining them, the last thing you want to be is boring and without a personality. Personality goes a long way. Provide valuable tips and insights for their journey through the rabbit hole. Consider creating digestible educational content such as free e-books, videos, memes, or an email course with short, actionable lessons. My favorite example of great educational content is My First Bitcoin<\/em><\/a>.<\/p>\n Transparency Builds Trust: Transparency is crucial when dealing with this generation (or any generation, really). They want to know exactly what they\u2019re getting into, how your product works, and what they can expect. The more honest you are, the more likely you\u2019ll earn their trust.<\/p>\n Meme or die: Gen-Z has its unique language, filled with emojis, memes, and abbreviations (It’s the culture, stupid.) If you want to catch their attention, be sure to speak their language in your marketing. The more it looks like user-generated content and not an ad, the better it works. The below tweet got us 370k free impressions.<\/p>\n https:\/\/x.com\/relai_app\/status\/1637127723268153346<\/a><\/p>\n Utilize Short-Form Video Content: Gen-Z prefers quick, engaging content. Short-form videos on platforms like TikTok, Instagram Reels, and YouTube Shorts can capture their attention effectively. According to a report by HubSpot<\/a>, Gen-Z spends more than four hours a day on platforms like YouTube, TikTok or Instagram. Create informative and entertaining short videos that showcase the benefits of your Bitcoin app, user testimonials, and quick tips on investing in Bitcoin<\/p>\nUnderstanding Generational Differences<\/h2>\n
Messages That Resonate with Gen-Z<\/h2>\n
Choosing the Right Channels<\/h2>\n