\u201cSomeone needs to be the keeper and reiterator of the vision. There’s a ton of work to do. When you have to walk a thousand miles and have only taken the first step, it feels like a long way. It really helps if there is someone saying, \u2018We are one step closer, and the goal is not a mirage.\u2019\u201d -Steve Jobs<\/em><\/p>\n Stacy Herbert, Director of the National Bitcoin Office (ONBTC) of the Office of the President of El Salvador, shared the above quote with me, while beaming with both pride and resolve, at the onset of my interview with her.<\/p>\n It\u2019s clear that Herbert is on a mission, a mission that started in 2010 when she and her partner, Max Keiser, first discovered Bitcoin and became some of the earliest spokespeople for it soon after. This mission now includes the President of El Salvador, Nayib Bukele, as well as the bureaucracy and citizens of El Salvador, which has colloquially become known as \u201cBitcoin country\u201d in Bitcoin circles.<\/p>\n By many metrics, The Bitcoin Office has already achieved much success since its founding in December 2022. It\u2019s stockpiled 5,836 bitcoin on behalf of the country. It\u2019s educated 80,000 Salvadoran civil servants on what Bitcoin is and why it\u2019s important. It\u2019s helped implement Bitcoin education from kindergarten to university levels through programs like Mi Primer Bitcoin<\/a> and CUBO+<\/a>. And it\u2019s attracted entrepreneurs<\/a>, investors<\/a> and other bright minds to the country.<\/p>\n While Herbert is proud of these accomplishments, she\u2019s not one to rest on her laurels, especially since she believes that El Salvador\u2019s best days still lie ahead. She has a vision that further Bitcoin adoption in El Salvador will set the stage for a new renaissance, one that will uplift Salvadorans and continue to attract the world\u2019s best to the country. Given the obstacles she\u2019s overcome since first arriving in the country three years ago, it\u2019s difficult to believe she won\u2019t continue to do her part to make this new era for El Salvador happen.<\/p>\n Herbert arrived with Keiser in El Salvador toward the latter part of 2021, near the height of that same year\u2019s bitcoin bull market. Euphoria gave way to despair into 2022, though, when bitcoin\u2019s price tanked in part as a result of broader meltdown in the crypto space.<\/p>\n \u201cWhen we first arrived three years ago, bitcoin hit $69,000 and then it proceeded to tumble down to something like $16,000,\u201d Herbert told Bitcoin Magazine.<\/p>\n This left Herbert and Keiser tasked with the challenge of explaining to Salvadorans that the collapse of major crypto companies didn\u2019t mean that Bitcoin was dead, nor that it was a mirage.<\/p>\n \u201cFTX collapsed, BlockFi collapsed, and Celsius collapsed,\u201d explained Herbert. \u201cWhen they saw all those collapses, they thought that it was the same thing as Bitcoin \u2014 all these scams, all these frauds.\u201d<\/p>\n Herbert recalled the importance of steering El Salvador in a bitcoin-not-crypto path at that time.<\/p>\n \u201cThere were two paths: You could be crypto country or you could be Bitcoin country,\u201d said Herbert.<\/p>\n \u201cWith crypto country, you’re competing with Vegas; you’re competing with Macau. The house always wins in those situations. And that’s the same thing if you have a crypto economy. You have some wealthy guys who run the house. The pre-mines, the chip owners, the chip dispensers, they always win,\u201d she added, making the point that she didn\u2019t want to see El Salvador exploited by the crypto industry.<\/p>\n \u201cOr you could go down the route of what Switzerland was to gold, or New York became to US Treasuries. You could build capital markets. You could build an economy. You could build a Singapore 2.0, an Alexandria 2.0, a Florence 2.0. We pushed for this vision.\u201d<\/p>\n In the vision that Herbert shares with President Bukele and Keiser, a senior advisor to Bukele, El Salvador is in the early stages of ushering in one of the greatest eras of human flourishing the world has ever seen.<\/p>\n Much like the Renaissance, which occurred in what is now northern Italy just over 500 years ago, El Salvador is setting the stage for its own explosion of entrepreneurship and creativity by adopting that hardest money ever known to man.<\/p>\n \u201cFlorence first didn’t just didn’t have DaVinci and Michelangelo and Botticelli and all of the architects, the discoverers, the explorers, the astronomers, and then find perfect money,\u201d explained Herbert. <\/p>\n \u201cThey found the perfect money of the time \u2014 the Florin<\/a> \u2014 and that led to a positive feedback loop of ever more wealth concentrating in Florence versus the other city states of what is now Italy and other regions across Europe,\u201d she added, before sharing that great artists, businesspeople and thinkers flocked to Florence in the wake of its becoming a commercial center.<\/p>\n \u201cWe think that same sort of process could happen in El Salvador.\u201d<\/p>\n Herbert shared repeatedly in our discussion how El Salvador\u2019s transformation couldn\u2019t have happened without the leadership of Bukele, whose approval rating amongst Salvadorans is still above 90%<\/a>, making him one of the most popular presidents in the world.<\/p>\n A challenge for the ONBTC now, she claims, is getting the rest of the country to see and embrace his vision.<\/p>\n \u201cYou can’t just have President Bukele [believing in Bitcoin],\u201d explained Herbert.<\/p>\n \u201cYou need at least a portion of his 80,000 civil servants to understand what he is actually trying to achieve. Remember, as the keeper of the vision, we have to pull everybody along to understand President Bukele’s vision for El Salvador,\u201d she added.<\/p>\n In efforts to get the rest of the country on board, Herbert has hired well-known Bitcoin figures to educate and train Salvadoran Bitcoin developers as well as members of the Salvadoran government.<\/p>\n This work started with Bitcoin developer Jimmy Song coming to El Salvador in March 2022 (before the ONBTC was officially established) to teach developers how to work on Bitcoin Core<\/a>.<\/p>\n \u201cJimmy Song taught his Bitcoin course to seven Salvadorans,\u201d recalled Herbert. \u201cOne of them was a guy named Mario Flamenco, who ended up becoming my assistant, my number two at the Bitcoin office.\u201d<\/p>\n Giacomo Zucco also came on board to not only teach developers, but also provided three days of Bitcoin education to El Salvador\u2019s civil servants. Herbert explained that the educational efforts are not just to provide El Salvador\u2019s bureaucrats with a deep technical knowledge of Bitcoin, but to reshape their mindset.<\/p>\n \u201cThey’re the people that interact with the population,\u201d said Herbert of El Salvador\u2019s civil servants, \u201cso, they need to understand why they are Bitcoin country in terms of the mindset.\u201d<\/p>\n Herbert often referred to the importance of mindset during our discussion. She explained that the work the ONBTC does is about more than just helping people to understand what Bitcoin is, but it\u2019s about mentally and emotionally prepping them to be great.<\/p>\n \u201cIn order to be extraordinary, [you have to have] people in the government and in the population who are ready to be extraordinary,\u201d she said.<\/p>\n \u201cWe’re training a population to have the mindset to be Florence 2.0, to be Singapore 2.0 \u2014 to be something extraordinary,\u201d she added.<\/p>\n \u201cYou need everybody to be on the same page in terms of just how important they are. What we’re doing here is extraordinary. What President Bukele has delivered to the country is quite extraordinary.\u201d<\/p>\n Through ONBTC, Bukele is prepping Salvadorans for great things, while through El Salvador\u2019s passport programs, he\u2019s looking to attract those who have a track record of doing great things.<\/p>\n On April 6, 2024, Bukele announced that El Salvador would issue 5,000 passports<\/a> to the likes of scientists, doctors and even philosophers.<\/p>\n We’re offering 5,000 free passports (equivalent to $5 billion in our passport program) to highly skilled scientists, engineers, doctors, artists, and philosophers from abroad.<\/p>\n This represents less than 0.1% of our population, so granting them full citizen status, including\u2026<\/p>\n \u2014 Nayib Bukele (@nayibbukele) April 6, 2024<\/a><\/p>\nGetting Started in El Salvador<\/h2>\n
Renaissance 2.0<\/h2>\n
Embracing Bukele\u2019s Vision<\/h2>\n
Passport Programs<\/h2>\n