Follow Nikolaus On X Here<\/a><\/p>\n<\/figcaption><\/p><\/figure>\n MicroStrategy\u2019s corporate Bitcoin treasury strategy<\/a> is taking off. Public companies are FOMO\u2019ing into bitcoin. It\u2019s almost as if Trump\u2019s pro-Bitcoin stance is giving companies the green light to stack BTC.<\/p>\n Yesterday<\/a> alone<\/a>, seven public companies announced that they have bought or plan to buy bitcoin for their treasury reserves, with one new company<\/a> committing to purchasing $1 million in BTC today. Crazy, right? It has felt like a minimum of one to two new companies a day are adopting bitcoin as a reserve asset \u2014 not to mention all the companies getting bitcoin exposure via the ETFs.<\/p>\n It\u2019s surreal to witness the FOMO from companies adopting a corporate Bitcoin playbook in real time. I mean, Michael Saylor has been preaching this and leading by example for the last four and a half years, and now that we\u2019re almost at $100,000 bitcoin, companies are FOMOing in en masse. <\/p>\n Was it the dramatic increase in bitcoin\u2019s price that catalyzed this surge in more and more companies adopting Bitcoin, the incoming Trump presidency, or are companies finally taking Saylor\u2019s advice seriously after his strategy has proven to be successful? It\u2019s hard to tell \u2014 it\u2019s probably a mix of all three. <\/p>\n Beyond the borders of the U.S., other companies are also adopting the MicroStrategy playbook \u2014 and reaping the benefits of it. Metaplanet, a publicly-traded Japanese company, went from a zombie company to ranked #29 out of 4,000 listed companies in Japan by trading value since adopting a corporate Bitcoin strategy. Unreal.<\/p>\n Metaplanet ranked #29 out of 4,000 listed companies in Japan by trading value, surpassing much larger market peers such as Itochu and NTT https:\/\/t.co\/mUgdytMRM6<\/a> pic.twitter.com\/Xzf66g9o1r<\/a><\/p>\n \u2014 Simon Gerovich (@gerovich) November 19, 2024<\/a><\/p><\/blockquote>\n Over the course of the next year I\u2019m expecting this corporate Bitcoin adoption<\/a> to only increase as the price of bitcoin rises and Trump takes office. <\/p>\n![](\"https:\/\/bitcoinmagazine.com\/.image\/c_fit%2Ch_800%2Cw_1200\/MjEwNTYxMzYwOTAyMjM1OTg1\/screenshot-2024-09-30-at-114323am.png\")
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